About us

When you are new to medium format photography it is not that easy to know what films to buy and what results to expect. Therefore we have put togeher this website to give you an introduction to the films that we like and frequently use.

Most of the example photos shown on this website are taken with the Holga camera, so the results are of course affected by the characteristics of the Holga. If you are using a lo-fi medium format camera you will have a good idea of what results you can expect from each film. We hope this guide will be inspiring and helpful to you, even if you are shooting with high quality cameras such as Hasselblad or Mamiya.

Please e-mail us if you have any questions.


Photo of Mattias Photo of Annette

Mattias & Annette
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